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  • benjaminnewman01

Mod. 14 Exercise - Scaling

Updated: Jun 30, 2023

SCALING FOR IMPACT

OBJECTIVE: STIMULATE SCALE-UP FOR LARGE IMPACT AND ADAPTABILITY TO AN UNCERTAIN FUTURE.


When Needed:

  • I want to spark a movement that goes beyond the concept.

  • I want to catch a wave and ride the momentum.

  • I want to design a contagious effect into the concept.

Rationale:

  • Allows for your concept to have disproportionate impact.

  • Works particularly well for concepts where small bets are placed to allow for agility.

  • Allows concepts to be pushed beyond perceived boundaries to generate lots of pull.

 

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